About HyperVerge

HyperVerge is a digital onboarding platform that takes care of identity verification. Over 1 billion people have verified their identities using HyperVerge’s solution when onboarding on apps and services such as CRED, Swiggy, SBI, Vodafone Idea and L&T Finance.

Problem Statement

HyperVerge was aware of the power of video testimonials from its customers. But it was struggling to find the right partner to execute the job to its satisfaction.

Working with Amrit changed the game for HyperVerge. The journey started when Amrit was a freelance filmmaker and continued when Amrit started his first brand consulting company (prior to Story99).

Case-story considerations

• It helps when a video case story is supported by a written case study as well (some like to watch, some like to read)

• A bank of stories that showcases variety is needed because prospects prefer to watch or read about customers similar to them. For example, a bank would like to know about the experiences of other banks, while an app-based fintech company is interested in how similar companies have benefited from HyperVerge.

What we did

• We set up a workflow to execute the job

• Held a 30-minute to one-hour internal 1:1 preparation session on each client once an interview was scheduled, noting down the expected answers

• Amrit handled most of the interviews himself, both for online recordings and for those shot on location with high production quality. It’s important for the conversations to feel natural rather than like a series of forced questions and answers.

• Edited short video stories and coordinated with the internal team to get them onto the website (see here)

• Created a written case study to go with each video story

• Repeated the process for about a dozen customers

Below is one such case-story video, shot on location in Mumbai and Bangalore.

Business outcome

These stories have been valuable and distinctive assets that help HyperVerge’s sales teams acquire more customers across categories and geographies. They serve as both top-of-funnel (ToFu) promotional material and middle-of-funnel (MoFu) support when customers are evaluating multiple vendors.

In fact, these assets proved so valuable that HyperVerge started getting stories created with its customers across the globe. Below is an example where we coordinated with a local filming crew in Vietnam to capture a story.

If you are a tech company, consider supporting your sales team’s efforts with powerful video case stories. It just works.