Lesson
Show-the-Benefit-Creatively Narrative Choice Explained with Examples
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An ad that uses this Narrative Choices basically sells the benefit (no, not all ads do that).
Prostate Cancer UK
More examples: Castrol, Lolavie, Atera (drive), Claude
This Narrative Choice has several sub-categories:
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Hyperbole / exaggeration / dramatize the benefit
HP, Rungta, WayFair, Teamwork, Confused.com, Vadilal, Zeera, Tango, Currys, Klorane/Garnier (strong hair), JPMorgan WM, PlutoTV, Allbirds, CarMax, Lemonn, CoffeeMate, MountainDew, Limca,
Show the customers loving the product(s) / offering / solution
Show how the user feels
Tropicana, 2026 | Give Life Some Juice
More: [Confused.com](https://www.youtube.com/watch?v=HMfFuKK4FUI), [Mulberry](https://www.youtube.com/watch?v=EK0fKEvgXJo), [Skoda](https://www.youtube.com/watch?v=JYWwpIKYI8M), [Unlimit](https://www.youtube.com/watch?v=4nQBwH88tg0), [Soundly](https://www.youtube.com/watch?v=5uV8WixizaQ), [Pika](https://www.youtube.com/watch?v=xSLyQdsBdZY), [Dr. Squatch (“Manlandia”)](https://www.youtube.com/watch?v=tCXi3pKyEZI), [Audible (2026)](/p/36d011d7387b80fa87e8f9492a9671bb?pvs=25),
Benefit to TG -> Problem for the main ad character
Native RO
Wonder Cement
Talk about benefit as if it’s a problem
More: Anduril
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