Features & Functionalities

The specific capabilities and use-cases the product enables, directly solving user jobs or unlocking value.

Quality*

could be in terms of performance, consistency, accuracy, speed, power, reliability, long-lasting, safety, joy of use, uniqueness, innovativeness, versatility etc

Story / brand

The narrative, identity, and perception that shape how users emotionally connect with and interpret the product.

Price / pricing-structure

The cost and payment model, including perceived fairness, flexibility, and alignment with value delivered.

Niche

The specific audience segment or use-case the product is tailored for, creating focus and differentiation.

Availability

The ease and extent to which the product can be accessed, delivered, or used when needed.

Buying Experience

The simplicity, clarity, and trustworthiness of the purchase journey from discovery to transaction.

Offers / Urgency

Incentives or time-bound triggers that nudge decision-making and accelerate conversion.