It’s true because at Story99 we’ve actually worked with many in this space, helping them bring out their culture stories (from [Chargebee](https://www.story99.com/services/talent-branding) to [Hyperverge](https://www.youtube.com/watch?v=SVH32Ap9P7E), [Pricelabs](https://www.youtube.com/watch?v=UtWAJJwe1cI), [Vayavya Labs](https://www.youtube.com/watch?v=Zc-7ocSwWYA), [Jodo](https://www.youtube.com/watch?v=PS8kThNpmso) and many more).
Ask any employee in these companies (the names that I dropped above) and they will tell you that the stories they saw & read, influenced their decision to join.
-Amrit, Founder, Story99.com
Storytelling Helps Sell the Culture Better
Culture is what binds a group of strangers under immense pressure.
And sure, the career page can list down a bunch of values, but that’s hardly enough. A great story captures the messy, vivid reality of a Tuesday afternoon instead.
Authentic culture stories influence the candidates to say yes or walk away, serving as a sort of a natural filter. The above video if you saw, beautifully showcases the culture at Jodo - a fintech headquartered in Bangalore, India.
Origin Stories
One of the problems with culture videos is that it’s difficult to have a strong engaging narrative beyond a minute or two.
Compared to that, an origin story is follows a traditional storytelling arc better. There is a structure and a progression to it. And so it becomes relatively easier to have a really engaging narrative. Watch the Pricelabs origin story by us and you will agree.
Learning how a company came to be, tells a lot about what kind of culture and working environment an employee can expect.
Vertical Focus Stories
A sweeping company vision sounds nice, but an exhausted software engineer might have a very vertical specific question: does this company believe in breaking things or playing it safe?
Someone applying for the customer success role might want to specifically understand if they are signing up for something much beyond a traditional call-centre job.
You get the drift.
Answering these questions require vertical focus stories - like what we made for Chargebee (a unicorn today).
Problem-Solution Narratives
Just watch the HyperVerge story below and you will get the point of this particular storytelling angle for hiring.
Top-tier talent rarely moves for just a slightly better title or incrementally more salary. They need to be shown exactly what kind of fun challenges they are going to enjoy solving if they join. And that’s exactly what these problem-solution narratives do.
Alright, hope this post got you thinking about the inherent advantages of strong storytelling when it comes to hiring for B2B, tech and deeptech entities. Happy hiring - not just folks who are skilled and capable, but also those who fit in your company culture.